Proven Track Record
-
In His Role
Thomas will spearhead the initiative to make APC a leading and ubiquitous brand in the American pretzel market. His primary responsibilities will include driving new business development across various sales channels and representing the brand at national trade shows to expand the company's product offerings.
Costello joins APC from Milwaukee Pretzel Company, where he also served as National Sales Manager. With a career dedicated to sales development and management, he has a proven track record of elevating brand recognition and integrating products into national chains and distributors. His strategic insights are expected to significantly enhance APC's visibility and market penetration.
Expressing his enthusiasm about the new position, Costello remarked, “I am very enthused about joining Amish Pretzel Company, and look forward to having our pretzel products available in all channels for everyone to enjoy.”
APC is thrilled to have Tom Costello on board and looks forward to the growth and increased brand awareness he will bring to the company. -
About Amish Pretzel Company
Amish Pretzel Company, a sister brand to Ben's Soft Pretzels, specializes in crafting premium, frozen pretzel products that embody the traditional methods of Amish baking. Launched in 2021 by The Benʼs Bakers, the company responded to the demand for an exceptional Amish-inspired frozen soft pretzel.
Amish Pretzel Company's products have found success in fundraising, on the shelves of major retailers like Gordon Food Service and SpartanNash, and at prominent venues and restaurants nationwide. Each product is meticulously hand-rolled, ensuring they are free from eggs, nuts, dairy, soy, sesame, and harsh preservatives.Our mission is to share truly excellent pretzels, making them accessible and enjoyable for everyone.